IBM's initial analysis of its own ad purchases suggests ads can be shown fairly equally to all groups without affecting measures such as the percentage of users who click an ad, said Robert Redmond, head of AI ad product design.
Redmond offered as a hypothetical example a system told by an advertiser to direct an ad to men across the United States. It may start showing the ad to only those who are in big cities and white because that group clicks more. IBM is researching whether artificial intelligence programs can spot that and then redirect the ads more equally. Subscribe for our daily curated newsletter to receive the latest exclusive Reuters coverage delivered to your inbox. They seek to be a part of something.
While people say we may not want to move out of our basement, we would do everything in our power to help others move out of theirs. Yes, you heard that correct, 50 different commercial spots a total of 1x each.
Marketers in the room they may cringe at the missed opportunities to bombard a viewer with a message so many times that it sticks. Obviously the ads will be promoted and shared across social and online media platforms like YouTube, Facebook and Twitter, which will not only give them an evergreen appeal but will put them where Millennials are; online and mobile.
Like any campaign, time will tell. Sometimes you think you have a winner and it is a giant loser. Ask the Radio Shack ad execs if you have any doubt there.
Other times you may think you have ordinary and it turns out extraordinary. My prediction beyond my relationship with the brand is that IBM is on the right track here. The Future of Work Is Here.
Like 2. Like Views Agency Network: Ogilvy. IBM Outage. IBM Outthink Melanoma. Like 3. Like 6. IBM 70 miles from shore with Watson. Agency Network: The Barbarian Group. IBM Designed for start-ups. IBM Built for personalization. IBM Designed for innovation. IBM Watson on expertise. IBM Watson on fashion.
IBM Watson on personalization. IBM Watson on training.
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